Search "website audit cost" and you'll find everything from free to five figures. Here's a straight answer about what you should expect to pay and what you should get for it.
The full range
- Free: automated scanners that dump raw data. Useful for a quick pulse, useless for knowing what to actually do.
- Around $100–$300: a focused, human audit of your key pages with a clear report. The sweet spot for most small businesses.
- $1,000+: deep enterprise audits, or agency retainers with ongoing work. Overkill for most small sites.
What drives the price
- Whether a real person tests it, or just a tool
- How many pages are covered
- Whether you get plain-English fixes or just a list of errors
- Turnaround time and whether revisions are included
What you should get for a fair price
For a small-business audit, you should receive a report that covers function, speed, mobile, and the essentials; ranks issues by importance; and explains each fix in plain English. If you're only getting automated output with no interpretation, you're overpaying for something that's free elsewhere.
The value test
The real question isn't "what does it cost" — it's "what does it save." A single broken checkout or dead contact form can cost more in a week than an audit costs outright. If the audit catches even one real problem, it's paid for itself.
Our take
TestPulseQA charges a flat $20 for an automated audit of up to 10 key pages, delivered as a plain-English PDF and Excel report — emailed automatically as soon as the scan finishes — with a free re-check after you make fixes. It's priced to be an easy yes for a small business — because the point is to catch expensive problems cheaply, not to be another line item.